MPAC partnered with the Behavior Research Center to produce Arts, Culture and the Latino Audience, the first study of its kind to give us a greater understanding of local Latino participation in arts and culture. The Latino demographic is one of the fastest growing markets in the country. Despite this unprecedented growth the Latino community continues to be one of the least understood. The purpose of this study was to gain a deeper understanding of the Latino arts and culture consumer as a more nuanced and multi-segmented market. Currently the Latino community contributes over $100 million to the many Greater Phoenix arts and culture events and attractions this city offers. Imagine what this untapped market could contribute if it was fully engaged. The report can be found on our Publications page.

Mesa Arts Center is now accepting applications for the annual Holiday Art and Music Festival to be held on Saturday, November 22 10am - 6pm.

All artists will be selected through an in-house on-line jury process. Only handmade originals by the displaying artist(s) are allowed. Fine Art categories include: ceramic, drawing/pastel, fiber, glass, jewelry, metal, 2-D mixed media, 3-D mixed media, painting, photography, printmaking, sculpture, and wood.

For More Information:
www.Zapplication.org
www.MesaArtsCenter.com

MPAC is partnering with stakeholders throughout Greater Phoenix and across industries to develop an authentic and differentiating positioning for the region. The international firm arthesia is conducting the project to create a messaging strategy to leverage the region’s strengths in an increasingly economically competitive world. The first phase of research has defined Greater Phoenix as an Opportunity Oasis. MPAC and its sector partners will develop a comprehensive launch of the Metro Phoenix DNA Project in the fall of 2008. If you would like to receive updates on how to integrate the Opportunity Oasis story into your messaging, please contact Cyd West at cwest@mpacarts.org. Include your name, title and organization in the body of your email.